Group 1 - The core viewpoint of the articles revolves around the rapid rise and subsequent challenges faced by Xiaomi in the automotive sector, particularly with its SU7 model, which has garnered significant attention and sales but is now encountering various operational and reputational issues [2][4][5]. - Lei Jun, the founder of Xiaomi, has seen his wealth increase to 220 billion RMB, ranking him eighth in China and fiftieth globally, largely due to the success of Xiaomi's automotive venture [2]. - Despite initial success, Xiaomi's automotive sales have recently declined for three consecutive weeks, indicating that the company is facing significant challenges in maintaining its market position [5][32]. Group 2 - The SU7 model has faced scrutiny following a serious accident, leading to increased public concern regarding the safety and regulatory compliance of its autonomous driving features [8][11]. - Xiaomi's recent updates to the SU7 Ultra, which included limiting horsepower based on user performance, have sparked backlash from customers who feel misled about the vehicle's capabilities [12][14]. - The company has acknowledged its miscommunication regarding the SU7 Ultra's features and has issued an apology, indicating a need for better customer engagement and transparency moving forward [17][23]. Group 3 - The "carbon cover" controversy has emerged as another significant issue, with customers expressing dissatisfaction over differences between the production model and the prototype, leading to claims of false advertising [20][27]. - Xiaomi has offered solutions to affected customers, including the option to switch to a different model or receive compensation, but many customers remain unsatisfied with the proposed resolutions [25][27]. - The overall sentiment among Xiaomi's customer base reflects a growing frustration with the company's handling of product expectations and communication, which could impact its brand reputation in the long term [32][36].
小米“失速”,雷军也累了
Sou Hu Cai Jing·2025-05-15 06:35