益禾堂x魔道祖师联名引爆Z世代狂欢，超级植物新品重塑健康风潮

Core Insights - The collaboration between Yihuo Tang and the popular Chinese animation IP "Mo Dao Zu Shi" has generated significant buzz in the tea beverage market, with record-breaking daily foot traffic in cities like Shandong and Hunan [1] - The launch of the Super Plant Pro series, featuring products like the "Rose Light Vinegar Cup" and "Super A Nourishing Cup," has quickly captured the health beverage segment, achieving over 780,000 sales by May 14 [1][8] - Yihuo Tang's strategy of "IP empowerment + process innovation" has effectively targeted Gen Z demands, creating a differentiated competitive edge and showcasing a strategic shift from "single product dominance" to "category leadership" [1][10] Online Engagement - The collaboration has sparked a UGC (User Generated Content) phenomenon, with the hashtag YihuoTangMoDaoZuShi trending on Weibo, reaching over 260 million views and nearly 100,000 discussions within a week [3] - On Xiaohongshu, related posts exceeded 3,500, and the search volume for "Yihuo Tang Mo Dao Zu Shi collaboration" surged, indicating strong consumer interest and engagement [3][5] Product Innovation - The Super Plant Pro series has been developed with a focus on health-conscious consumers, utilizing organic rose flowers sourced from Yunnan and a unique 168-hour natural fermentation process to create distinctive flavors [8] - The company has responded to consumer feedback by offering multiple flavor options, enhancing customer satisfaction and driving high repurchase rates [8] Strategic Transformation - Yihuo Tang has transitioned from focusing on single product success to deepening its product categories, leveraging the popularity of its previous hit "Mint Milk Green" to establish a strong market presence [10] - The brand's dual strategy of "product-driven traffic" and "category consolidation" aims to create a comprehensive tea beverage ecosystem that addresses diverse consumer needs [10][11] Future Outlook - The collaboration with "Mo Dao Zu Shi" is seen as a pivotal moment for Yihuo Tang, marking the beginning of a brand innovation experiment centered on consumer engagement [13] - Upcoming strategic initiatives, including limited-time offers and deeper health-focused product lines, are expected to further solidify Yihuo Tang's position in the competitive tea beverage landscape [13]