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加盟商和汉堡王杠上了
Hu Xiu·2025-05-15 07:27

Core Viewpoint - Burger King China has faced significant operational challenges since its return to its parent company, Restaurant Brands International (RBI), after being managed by a Turkish company for over a decade. Franchisees are preparing legal actions due to poor management and food safety issues [1]. Group 1: Operational Challenges - Burger King China has expanded to nearly 1,500 stores through franchising but is now encountering numerous operational issues [1]. - Franchisees report serious problems with food quality, including vegetables with live insects and spoiled produce, as well as inadequate cold chain logistics [1][15]. - Franchisees have expressed dissatisfaction with the support from Burger King's management, citing unqualified personnel and lack of timely problem resolution [7][8]. Group 2: Franchisee Experiences - Franchisee Mr. Ma experienced significant discrepancies between Burger King's promotional claims and actual operational support, leading to financial losses [5][6]. - Mr. Ma reported multiple food safety incidents, including expired products and unsafe kitchen conditions, which were inadequately addressed by the company [10][11][15]. - Franchisee Ms. Sun faced similar issues, including unreturned funds from promotional activities and significant losses due to aggressive discounting strategies imposed by the company [29][32]. Group 3: Legal Actions and Franchisee Unity - Multiple franchisees, including Mr. Ma and Ms. Sun, are uniting to pursue legal action against Burger King for the operational failures and financial losses they have incurred [27][40]. - The franchisees have documented their grievances and are seeking accountability from Burger King for the alleged negligence in food safety and operational support [40].