GEELY AUTO(HK:00175) Zhong Guo Jing Ji Wang·2025-05-15 08:16Core Insights - The integration of Lynk & Co into Zeekr and Zeekr's subsequent delisting to merge back into Geely signifies a decisive return to the automotive sector by Li Shufu, highlighting his commitment to the core business after years of diversifying into education and methanol energy [1][6][10] - Geely aims to become a "Volkswagen Group of the new energy vehicle era," with a diverse portfolio of nine independent brands, including Geely Auto, Lynk & Co, and Zeekr, alongside Volvo and Polestar [3][10] - The automotive industry in China is experiencing intense competition in 2024, leading to price wars and significant pressure on sales, prompting Geely to initiate a strategic focus and consolidation [5][13] Company Strategy - The strategic contraction initiated by Geely is characterized by a rapid and comprehensive restructuring, with the merger of Lynk & Co into Zeekr and the appointment of An Conghui as CEO of Geely Holding Group post-merger, indicating a shift towards a more unified operational structure [6][10][15] - An Conghui's leadership is expected to enhance collaboration among Geely's core brands, leveraging synergies in technology, supply chain, and cost management [8][15] - The recent adjustments within Geely include multiple rounds of brand and business line integrations, aimed at refocusing on the core automotive business [13][14] Financial Performance - Geely's Q1 2025 financial report shows a revenue of 72.5 billion, a 25% year-on-year increase, with a net profit of 5.67 billion, reflecting a 264% growth, driven by improved profitability in the new energy sector [16][17] - Zeekr's first quarter revenue reached 22 billion, with vehicle sales contributing 19.1 billion, marking a 16.1% increase year-on-year, and achieving a profit of 510 million under Hong Kong accounting standards [17]