生意做遍全世界，韧性、坚持！老板们“卷”起舌音 句句都是生意经

Core Viewpoint - The article highlights the efforts of shop owners in Yiwu International Trade City to enhance their language skills, particularly in Spanish, to better engage with international customers and expand their global business reach [1][3][12]. Group 1: Language Learning Initiatives - Shop owners in Yiwu International Trade City participate in a morning language class focused on Spanish, starting at 8:30 AM before their shops open [3][12]. - The Spanish language course is organized by Yiwu Mall Group and runs from May 12 to June 6, consisting of 20 sessions that cover practical conversational skills [12][14]. - The training program has been ongoing for 19 years, offering courses in multiple languages, including English and Arabic, and has trained over 500,000 market participants [14]. Group 2: Business Impact - Learning a single word can lead to closing a deal, and a simple greeting can strengthen relationships with clients [9]. - Shop owners express that mastering Spanish will allow them to communicate directly with Spanish-speaking clients, enhancing their business interactions [7][11]. - The initiative aims to help merchants use language as a bridge to better access global markets, with plans for 140 training sessions in 2025 [14].