千亿乳品破局战：3亿银发族催生新蓝海，发力功能化、营养化、差异化创新，拥抱多元渠道

Core Insights - The dairy industry in China is facing challenges with a decline in revenue and profit, with 20 listed dairy companies reporting a total revenue of 292.5 billion yuan, down 7.7% year-on-year, and a net profit of 12.92 billion yuan, down 3.0% year-on-year [2] Group 1: Market Trends - The aging population in China is creating new growth opportunities in the dairy sector, with the number of people aged 60 and above surpassing 300 million by the end of 2024, and expected to reach 26.4% of the population by 2030 [6][5] - Dairy companies are focusing on functional, differentiated, and scenario-based products to regain consumer interest amid cross-category competition [4][10] Group 2: Strategic Approaches - Companies are advised to address both functional needs and emotional connections with elderly consumers, emphasizing the importance of product functionality and emotional value [7][8] - Major players like Yili and China Feihe are expanding their product lines to cater to the elderly demographic, with Yili's adult nutrition products for seniors accounting for 50% of its adult milk powder business [9] Group 3: Channel Evolution - The sales influence of large supermarkets is declining, while the importance of small and community supermarkets and convenience stores is increasing, with convenience stores meeting immediate consumer needs [14][17] - E-commerce is becoming a significant channel for dairy sales, with Yili reporting that over 50% of its adult milk powder sales are now through online platforms [17][18] - Companies like Mengniu are focusing on market penetration in rural and underdeveloped areas, highlighting the potential for growth in these segments [19]