Yanjing Brewery(000729) 财经网·2025-05-15 10:03Core Viewpoint - Yanjing Beer is expanding into the non-alcoholic beverage market with the launch of Beiste Soda, responding to market trends and consumer demands for diverse beverage options, particularly in dining scenarios where non-alcoholic choices are preferred [1][2] Group 1: Market Trends and Consumer Demand - The beverage market is experiencing rapid growth, with consumers increasingly seeking diverse options, especially non-alcoholic beverages in dining settings [1] - The carbonated beverage market is projected to grow at an annual rate of 8.58%, reaching a market size of 162.2 billion yuan by 2027 [1] Group 2: Competitive Landscape - Despite Yanjing Beer maintaining growth, the production of major beer companies in China is expected to decline by 1.9% in 2024, with a total output of 35.9 million kiloliters [1] - The introduction of Beiste Soda aims to maximize channel value by leveraging existing beer sales channels [1] Group 3: Strategic Focus and Brand Positioning - The company is utilizing its nationwide beer distribution network to focus on dining scenarios, particularly in hot pot, barbecue, and night market settings, creating a "beer + soda" consumption combination [2] - Yanjing Beer is leveraging its brand strength to connect with younger consumers, emphasizing health and local branding, and enhancing emotional resonance through the slogan "Double Refreshment, Double Joy" [2]