Ge Long Hui·2025-05-15 10:15Core Viewpoint - The company has demonstrated impressive financial performance with significant revenue and profit growth, alongside strategic organizational changes aimed at global expansion and product innovation [1][4]. Financial Performance - In 2024, the company achieved a revenue of 13.038 billion yuan, a year-on-year increase of 106.92%, and a net profit of 3.125 billion yuan, up 188.8% [1]. - For Q1 2025, the company reported a revenue growth of 165-170%, with domestic revenue increasing by 95-100% and overseas revenue soaring by 475-480% [4]. Product Development - The company has successfully launched new products, including the third generation of its popular IP LABUBU, which has gained significant traction among young consumers [1]. - The plush toy category has become a major revenue driver, generating 2.83 billion yuan in sales in 2024, with its sales proportion rising from 3.2% to 21.7% [2]. IP Growth - By the end of 2024, the company had 13 IPs generating over 100 million yuan in revenue, with four IPs exceeding 1 billion yuan. The new IP THE MONSTERS generated 3.04 billion yuan, a staggering increase of 726.6% [2]. - The classic IP MOLLY and SKULLPANDA also showed strong performance, with revenues of 2.09 billion yuan and 1.31 billion yuan, reflecting year-on-year increases of 105.2% and 27.7%, respectively [2]. International Expansion - The company has made significant strides in international markets, with revenue from Hong Kong, Macau, Taiwan, and overseas reaching 5.07 billion yuan in 2024, a year-on-year increase of 375.2% [3]. - Southeast Asia emerged as the second-largest market outside mainland China, with revenue of 2.4 billion yuan, up 619% [3]. Organizational Changes - The CEO announced a comprehensive upgrade of the global organizational structure to enhance operational efficiency and focus on regional strategies [4]. - The new structure includes regional headquarters in Greater China, the Americas, Asia-Pacific, and Europe, aimed at improving international business coordination [4]. Future Outlook - The company plans to continue expanding its overseas business, targeting a revenue share of over 50% from international markets by 2025, with a focus on the U.S. and Europe [5]. - The company aims to open 100 new stores overseas in 2025, with a projected increase in net profit margins due to cost-saving measures [6].