Mexico Social Commerce Market Intelligence Report 2025: Market to Surpass $10.5 Billion by 2030 - Facebook Remains the Dominant Player, with Over 90% of Social Commerce Consumers

Market Overview - The social commerce market in Mexico is projected to grow by 20.8% annually, reaching approximately USD 5.09 billion in 2025, following a robust growth period from 2021 to 2024 with a CAGR of 26.2% [2] - By the end of 2030, the market is expected to expand to around USD 10.52 billion, reflecting a CAGR of 15.6% from 2025 to 2030 [2] Consumer Adoption and Trends - High consumer adoption rates and the integration of shopping features within social media platforms are driving the rapid growth of Mexico's social commerce sector [3] - Approximately 67% of online consumers in Mexico reported making purchases via social media platforms in 2022, indicating a significant shift towards social commerce [14] Key Platforms - Facebook remains the dominant platform for social commerce in Mexico, with over 90% of social commerce consumers making purchases through it [8] - TikTok is expanding its e-commerce operations, aiming to capture a larger share of the market and appealing particularly to younger consumers [9][8] Competitive Landscape - The competitive landscape is expected to evolve with technological advancements and changing consumer preferences, with brands focusing on personalized shopping experiences and influencer partnerships [4] - The influx of local companies entering the social commerce space is intensifying competition and driving innovation [14] Regulatory Environment - Recent regulatory changes in Mexico aim to enhance consumer protection and data privacy, impacting how businesses operate within the social commerce sector [5][14] - The government has ruled out bans on major social media services, supporting a thriving digital economy and allowing businesses to leverage these platforms for sales [14] Future Outlook - The social commerce sector in Mexico is poised for continued growth, with increased competition likely driving innovation and improved consumer experiences [5] - Businesses must remain vigilant regarding potential regulatory shifts, particularly concerning data privacy and consumer protection [14]