中高端酒店纷纷升级，存量品牌如何吸引新投资人？

Group 1 - The core viewpoint of the article highlights the increasing competition in the mid-to-high-end hotel sector, with InterContinental Hotels Group (IHG) launching the upgraded 5.0 version of its Holiday Inn Express brand to enhance competitiveness in this market [1] - The investment market is becoming more rational and refined, leading to a growing interest in mid-to-high-end select service hotels as investment hotspots, with a focus on controlling construction costs to safeguard profits [1] - IHG is re-evaluating owner investment returns and emphasizing cost reduction and efficiency improvements, aiming for the upgraded brand to help investors navigate industry cycles while achieving both investment and profitability [1] Group 2 - Since entering the Greater China region in 2004, the Holiday Inn Express brand has accelerated its expansion from first-tier cities to nationwide, focusing on locations near high-speed rail hubs and urban subway networks, with 366 hotels currently in operation and 214 under construction [2] - Major hotel brands are launching new brands or upgrades to better position themselves in key new market segments, with IHG's recent strategic upgrades across its mid-to-high-end brands aimed at optimizing investment cost structures and enhancing brand value [2] - The Chief Development Officer of IHG's Greater China region stated that standard business hotels no longer meet increasingly personalized consumer demands, indicating a shift in the hotel market towards more diversified offerings to cater to evolving market needs [2] Group 3 - In 2024, Huazhu's mid-to-high-end hotels are expected to grow by 35%, reaching 873 hotels, with the number of hotels under construction increasing to 521 [3] - Jinjiang Hotels reports that 60.76% of its opened hotels are mid-range or above, indicating that the growth of mid-to-high-end hotels is becoming a dominant force in the company's market development [3] - According to Frost & Sullivan, the domestic mid-to-high-end hotel market is projected to reach a scale of 155 billion yuan by 2026, with a compound annual growth rate of 27.6% [3]