Group 1 - The core theme of Xiaomi's 2025 618 promotional event is "Technology Ecosystem, One Step to Success," with a total discount of 1.3 billion yuan and additional national subsidies allowing savings of up to 3,000 yuan [1] - The promotional event is divided into four phases: Early Purchase (May 13, 21:30 - May 31, 19:59), Opening Red (May 31, 20:00 - June 3, 23:59), Category Carnival (June 4, 00:00 - June 15, 23:59), and Peak Period (June 16, 00:00 - June 18, 24:00) [1] - Specific discounts on smartphones include: Xiaomi 15 with a national subsidy of 500 yuan, starting price of 3,699 yuan; REDMI K80 with a 200 yuan reduction, starting price of 1,785 yuan; K80 Pro with a 400 yuan reduction, starting price of 2,805 yuan; REDMI Turbo 4 Pro with a 200 yuan discount, starting price of 1,700 yuan; and Xiaomi 15 Ultra with a limited-time gift service worth 1,496 yuan [1] Group 2 - In Q1 2025, Xiaomi ranked third globally in smartphone sales and reclaimed the top position in the Chinese market after ten years [2] - Xiaomi's CEO Lei Jun expressed gratitude for the company's return to the Chinese market, while President Lu Weibing highlighted that Xiaomi's domestic market share and growth rate are both number one, indicating a strong start [2] - In addition to smartphones, Xiaomi is offering discounts on various AIoT products, including TVs, refrigerators, air conditioners, washing machines, wearables, laptops, and tablets [2]
小米宣布启动618年中大促,将推出13亿补贴