瓶装水价格战已开打！娃哈哈却陷工厂停工及代工风波：旺季终端销售添堵

Core Viewpoint - The bottled water market is experiencing a promotional price war as the sales peak approaches, with major brands like Wahaha facing challenges due to outsourcing controversies and internal management issues [1][2][3][5] Group 1: Market Dynamics - Major brands in the bottled water sector have initiated promotional pricing, with products like Jinmailang's 550ml*12 water selling for 6.9 yuan, equating to 0.575 yuan per bottle, while other brands like Yibao are also reducing prices [1][5] - The competition in the bottled water market is intensifying, with various brands including Nongfu Spring, Wahaha, and others vying for market share, leading to a proliferation of product categories and price wars [4][5] Group 2: Wahaha's Challenges - Wahaha has faced public scrutiny due to its outsourcing of pure water production to Jinmailang, which has raised questions about the brand's pricing strategy and product quality [2][3] - The company announced the termination of its outsourcing relationship effective April 2025, citing quality control issues with certain batches of products [2][3] - Internal management challenges have surfaced under the leadership of Zong Fuli, including factory shutdowns and employee grievances, which have compounded the company's difficulties as it approaches the sales season [3][5] Group 3: Future Outlook - Wahaha's bottled water segment is a key driver of its revenue, with expectations to return to 70 billion yuan in revenue in 2024, emphasizing the importance of water and tea products for future growth [5] - The ongoing controversies and internal issues may introduce uncertainties into Wahaha's sales performance during the upcoming peak season [5]