Moore & Giles Elevates Customer Experience and Brand Agility with BigCommerce

Core Insights - BigCommerce has partnered with Moore & Giles to launch new DTC and B2B websites, enhancing their digital presence and operational efficiency [1][2][8] Group 1: Platform Features and Benefits - The new websites are built on BigCommerce's flexible Stencil framework, allowing Moore & Giles to execute bold marketing and merchandising strategies [2][3] - The implementation includes ERP and PIM integrations for real-time syncing of product, pricing, and inventory data, improving operational efficiency [3][4] - The DTC site accommodates three distinct product categories: Finished Goods, Furniture, and Wholesale Leather, each tailored to its audience [4] Group 2: Customer Experience Enhancements - Key features of the new storefronts include a 360° Product Viewer, Dynamic Product Badging, and Enhanced Filtering for improved product discovery [5] - The B2B storefront streamlines sample ordering for trade professionals, enhancing efficiency and maintaining consistency across interactions [4][5] - Gated content by customer group ensures a curated experience for logged-in users, showing custom product assortments and pricing [5] Group 3: Marketing and Content Management - The marketing team benefits from a highly agile content management setup with over 30 custom widgets and drag-and-drop functionality, reducing time to market [6] - Since the launch, Moore & Giles has seen measurable improvements in design flexibility, site speed, and overall performance [7] Group 4: Recognition and Industry Position - Moore & Giles received the 2025 Shopper Experience Award from BigCommerce, recognizing their exceptional customer and user experiences [8] - The company joins a growing list of fashion and apparel brands utilizing BigCommerce, indicating the platform's increasing adoption in the industry [9]