Core Insights - Fold Holdings, Inc. has launched the Fold Bitcoin Gift Card, aiming to simplify the process of acquiring and gifting bitcoin, making it as easy as purchasing a traditional gift card [1][3] - The gift card market is substantial, exceeding $300 billion, with 84% of consumers engaging in gift card transactions annually, indicating a significant opportunity for bitcoin integration [2] - The Bitcoin Gift Card is designed to make bitcoin accessible to millions of Americans through familiar retail channels, enhancing consumer adoption [3] Company Overview - Fold is the first publicly traded bitcoin financial services company, focusing on making bitcoin accessible for individuals and businesses through various innovative products [5] - The company holds over 1,485 BTC in its treasury, positioning itself at the forefront of integrating bitcoin into everyday financial experiences [5] Partnership and Distribution - The Bitcoin Gift Card was developed in collaboration with Totus, which provides access to over 150,000 distribution points across the nation, facilitating broad retail availability [4]
Fold Introduces the Most Convenient Way to Buy and Share Bitcoin with New Bitcoin Gift Card