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“618”大促逐渐拉开帷幕 头部平台纷纷加码补贴投入力度

Group 1 - JD.com announced an increase in consumer subsidies for the upcoming "618" shopping festival, offering over 1000 yuan per person per day and discounts up to 2000 yuan on selected products [1] - JD's food delivery service has seen a record daily order volume exceeding 20 million within 75 days of its launch, and it will also participate in the "618" promotions with significant subsidies [1] - JD's Q1 2025 financial results showed a revenue of 301.1 billion yuan, a year-on-year increase of 15.8%, and a net profit of 10.9 billion yuan, marking a significant growth in active user numbers [2] Group 2 - Douyin e-commerce has also increased its subsidy efforts for the "618" festival, offering discounts of 15% and up to 2280 yuan in consumer coupons [3] - Tmall has simplified its promotional strategy for "618," offering a basic discount of 15% and a maximum discount of 50%, with pre-sale activities starting earlier than previous years [3] - The travel platform Fliggy has reported record numbers of participating merchants and products for its "618" event, with marketing investments and capabilities significantly upgraded [3] Group 3 - Tmall's "618" event commenced with a strong performance, reporting over 10% growth in GMV during the first hour, with popular domestic brands selling out quickly [4] - The first day of pre-sale on Tmall featured nearly 500 popular products, with domestic brands accounting for over 40% of the offerings [4] - Notable sales included nearly 250,000 units of a collagen product and over 100,000 units of a dual-action essence from popular domestic skincare brands [4]