此时此刻，黄金珠宝行业的生存法则是什么？

Core Viewpoint - The gold jewelry industry is experiencing a structural transformation due to rising gold prices, leading to a dichotomy where consumers are investing in gold while hesitating to purchase traditional jewelry [1][4]. Group 1: Market Dynamics - The influx of capital into gold ETFs and central bank purchases contrasts with consumer reluctance to buy gold jewelry at high prices, creating a paradox in the market [1]. - In Shenzhen's Shui Bei market, there is a surge in demand for cost-effective gold jewelry, while high-end brands are thriving due to their craftsmanship and design, indicating a clear polarization in consumer preferences [2]. Group 2: Changing Consumer Behavior - As gold prices exceed daily wages for average consumers, the demand for gold jewelry has shifted from decorative consumption to investment accumulation, weakening traditional business models reliant on brand premiums [4]. - Consumers are now more sensitive to pricing, often prioritizing raw material costs over brand value, leading to a decline in mid-tier jewelry brands that cannot compete on either price or cultural significance [5]. Group 3: Strategies for Survival - Traditional gold jewelry brands must redefine their value proposition by creating experiences that go beyond material worth, such as emotional connections through heritage and craftsmanship [7]. - Brands should focus on specific target demographics and enhance customer engagement through interactive services rather than relying solely on one-time transactions [7]. Group 4: Future Outlook - The industry faces a critical choice: either streamline operations to compete on price or elevate brand value through cultural storytelling and craftsmanship [8]. - Predictions suggest that gold prices may continue to rise, potentially transforming consumer perceptions of gold from a wedding accessory to an inflation hedge, further shaking the industry's value framework [8].