广东荔枝“开门红”：湛江遂溪仙品荔预售破4500吨的背后

Core Viewpoint - The event on May 15 marked the launch of the 2025 Guangdong Suixi (Wutang) Xianpin Lychee Harvesting Activity and the "Hundred Million Project" Cultural Tourism Week, aiming to promote the Guangdong lychee brand and enhance its market presence [1] Group 1: Event Highlights - The event featured activities such as the auction of lychee picking rights, the unveiling of the Xiaohongshu Village, live streaming sales, and the appointment of brand ambassadors to boost the Guangdong lychee brand [1] - The lychee planting area in Zhanjiang is approximately 400,000 acres, with an expected yield of over 260,000 tons this year, benefiting from unique geographical advantages [1] Group 2: Marketing and Sales Strategies - Suixi County has established the first "Xiaohongshu Village" in the province, integrating local resources and promoting the "Xianpin Lychee" brand through social media marketing [2] - The county aims to enhance the sales channels and brand recognition of "Xianpin Lychee" through a combination of government guidance, enterprise participation, and community engagement [2][3] Group 3: Production and Pre-Sales Data - The pre-sale volume of lychees has exceeded 4,500 tons, accounting for nearly 30% of the total expected yield, with pre-sale revenue approaching 100 million yuan [5] - The average purchase price for lychee has increased by 2 yuan compared to the same period last year, indicating a positive market trend [4] Group 4: Future Development Plans - The Guangdong Provincial Agricultural and Rural Affairs Department emphasizes the need for proactive marketing strategies to enhance lychee sales and develop new products and consumption scenarios [5] - The local government is focused on integrating media and e-commerce platforms to expand the marketing reach of Guangdong lychee, aiming for high-quality industry development [5]