iQIYI(US:IQ) Zhong Guo Xin Wen Wang·2025-05-15 14:18Core Viewpoint - The launch of iQIYI's Middle East and North Africa (MENA) station is a significant step in cultural exchange, aiming to connect Chinese and Arab civilizations through digital media [3][4]. Group 1: Launch and Objectives - The iQIYI MENA station was officially launched on May 14, 2025, in Dubai, focusing on promoting Chinese and diverse international content while providing localized user services [4]. - The station will initially concentrate on the UAE and Saudi Arabia, with plans to gradually expand across the entire Arabic-speaking region [4]. Group 2: Content and Localization - iQIYI has curated a selection of Chinese films and TV shows with international appeal, providing Arabic subtitles to enhance accessibility for Arab audiences [3][5]. - Since 2019, iQIYI has offered over 700 series with Arabic translations in the Arab region, indicating a strong commitment to content localization [5]. Group 3: Market Potential and Partnerships - The MENA region is recognized for its rich cultural history and significant market potential, with a strong demand for quality audiovisual content [5]. - iQIYI has established strategic partnerships with local companies, including a collaboration with Etisalat to provide over 20 quality Chinese content titles on its streaming platform [7]. - A content cooperation agreement was signed with WATCH IT, focusing on content distribution and cultural exchange in the MENA market [7]. Group 4: International Expansion - iQIYI has been actively participating in international dissemination, achieving rapid growth in overseas operations through both content and platform expansion [7]. - The international version of iQIYI has served over 100 million global users, covering more than 190 countries and regions, and supports 12 languages for user interface and subtitles [7].