全文|网易Q1业绩会实录：已在游戏研发和用户体验环节充分应用AI

Core Viewpoint - NetEase reported a net revenue of 28.8 billion yuan for Q1 2025, representing a year-on-year growth of 7.4% and a net profit attributable to shareholders of 10.3 billion yuan, up from 8.8 billion yuan in the previous quarter and 7.6 billion yuan in the same period last year [1] Financial Performance - Net revenue for Q1 2025: 28.8 billion yuan, up 7.4% year-on-year [1] - Net profit attributable to shareholders: 10.3 billion yuan, compared to 8.8 billion yuan in the previous quarter and 7.6 billion yuan in the same period last year [1] - Non-GAAP net profit attributable to shareholders: 11.2 billion yuan, compared to 9.7 billion yuan in the previous quarter and 8.5 billion yuan in the same period last year [1] Game Performance Insights - "Identity V" has maintained strong performance over the past year, becoming one of the top mobile products, with continuous investment in product optimization contributing to its success in both China and Japan [2] - "Marvel Duel" has seen user fluctuations, but the introduction of a new season and faster hero updates are expected to stabilize and enhance its performance [3] - "Seven Days World" achieved over 6 million new users globally in its first week and ranked first in iOS downloads across 166 countries, with a significant increase in PC platform engagement and revenue [5] Strategic Focus - The company emphasizes the importance of overseas markets and has closed some overseas studios to focus on product quality and future positioning [4] - The company plans to enhance its esports operations, leveraging its successful games to participate in international competitions, including the Asian Games [8][9] - The integration of artificial intelligence in game development is expected to accelerate content updates and improve user experience [9]