2025年11月24日15时，网易旗下武侠MMORPG《射雕》正式终止运营。这款曾高调宣示"150年长线运 营"愿景的游戏，从2024年3月28日公测至停服，仅存续545天。其生命周期与宏大口号形成的巨大反 差，不仅折射出网易在IP改编赛道的困境，更成为观察游戏行业"长线叙事"与"短期现实"冲突的典型样 本。 为挽救颓势，网易于2024年10月启动"回炉计划"，更换制作团队并重制2.0版本。新版本虽转向写实风 格、简化战斗系统，并推出"全额返利"活动，但最高仅冲至畅销榜第63名，未能逆转颓势。 最终，官方将停运归因于"与明河社IP合作到期"及"运营策略调整"，但业内普遍认为，收入不及预期才 是核心原因。 从"十亿投入"到"停运止损" 《射雕》项目启动时承载着网易的厚望。官方资料显示，游戏研发历时6年，投入资金约10亿元，由600 人团队打造，并获得金庸"射雕三部曲"正版授权。 公测初期，游戏凭借IP号召力与"非线性叙事+开放世界"的创新设定，首月MAU突破800万，付费率达 18.7%。 然而，短暂的辉煌后危机迅速显现：公测版本因美术风格幼态、移动端优化不足、战斗系统设计割裂等 问题遭遇口碑滑坡，上线一个月后 ...

我们统计了今年（截至11月15日）全球手游发行商在海外市场的收入表现并进行排名。 | 45 | NCSUFI | 리니시M、리니시W | 40000 | | --- | --- | --- | --- | | 24 | SciPlay | Jackpot Party | 40000 | | ડર | Modern Times Group | RAID: Shadow Legends | 36000 | | 26 | CyberAgent | Umamusume: Pretty Derby | 34000 | | 27 | Sony | Fate/Grand Order | 33000 | | 28 | 网易 | 荒野行动、第五人格 | 31000 | | 29 | FunPlus | State of Survival, DC: Dark Legion | 31000 | | 30 | 三七互娱 | Puzzles & Survival | 31000 | | 31 | 海彼 | Archero 2. Capybara Go! | 29000 | | 32 | River Game | Top Heroes, ...

Market Overview - The Hong Kong stock market showed a significant recovery on November 24, with all three major indices ending a streak of declines[9] - Large tech stocks performed strongly, with Kuaishou rising over 7%, and NetEase and Bilibili increasing over 5%[9] - The Hang Seng Tech Index closed at 5,546, up 2.78% for the day and 24.11% year-to-date[3] Sector Performance - Innovative pharmaceuticals and outsourcing concepts saw notable gains, with companies like Innovent Biologics rising over 6%[9] - Military stocks also performed well, with China Shipbuilding Defense up over 13%[9] - Oil stocks were weak, with China National Offshore Oil Corporation and China Oilfield Services both declining over 1%[9] U.S. Market Insights - On the same day, U.S. markets saw all three major indices close higher, driven by increased bets on a Federal Reserve rate cut[9] - The "Magnificent Seven" tech stocks, including Google and Nvidia, all rose, with Google gaining over 6%[9] - The S&P 500 index is projected to achieve double-digit annual growth according to HSBC strategists[14] Economic Indicators - The Federal Reserve is expected to cut rates in December, with market predictions showing a 70% probability[14] - The U.S. economy's third-quarter GDP report has been delayed due to a government shutdown, affecting economic analysis[14] Investment Trends - The Nasdaq Golden Dragon China Index rose by 2.82%, indicating a positive trend for Chinese concept stocks[13] - Significant inflows into semiconductor stocks were noted, with companies like Broadcom surging 11%[13]

漫剧市场开出第一张罚单，高质量专业创作方将迎来更大机会 11月初，国家广电总局下发工作提示，即日起至2026年3月开展专项治理，将各类动画形式微短剧纳入 分类分层审核体系。11月20日，中国网络视听节目服务协会通报灵矩动漫漫剧《高考落榜，忽悠同学上 冥牌大学》因过度宣扬封建迷信，存在严重价值导向偏差，被全网下架。 智通财经APP获悉，中泰证券发布研报称，一众平台纷纷发力漫剧。11月初，国家广电总局下发工作提 示，即日起至2026年3月开展专项治理，将各类动画形式微短剧纳入分类分层审核体系。该行认为， Gemini 3为漫剧创作增添强力助手，大模型不断迭代让创作者以极低成本实现传统制作方式难以完成的 视觉效果。建议持续关注：漫画、网文等IP源头公司以及AI技术和平台优势公司。 中泰证券主要观点如下： 抖音单日播放破4亿，一众平台纷纷发力 11月16日，"漫剧有数"统计显示，抖音端原生单日新增播放已破4亿大关。11月18日，爱奇艺发布Q3财 报称正拓展漫剧业务，开发自制漫剧;11月19日，爱奇艺正式发布公告称平台已经上线漫剧专属频道。 11月21日，报道称腾讯正在测试"火星动漫""火星动漫社"两款漫剧微信小程序， ...

证券研究报告 | 公司点评报告 2025 年 11 月 25 日 网易-S（09999.HK） 经典游戏表现亮眼，后续储备丰富有望贡献增量 TMT 及中小盘/传媒 公司发布 25Q3 季报，实现收入 284 亿元，同比增加 8.2%；实现毛利润 182 亿元，同比增长 10.3%；实现归母净利润 86 亿元，同比增长 31.8%；实现 Non-GAAP 净利润 95 亿元，同比增长 26.7%。截止三季度末，公司净现金 1532 亿元，25Q3 经营性净现金流入 129 亿元，同比增长 21.7%。三季度分 红每股 0.114 美元。 ❑ 风险提示：新游表现不及预期、竞争格局恶化、监管风险。 财务数据与估值 | 会计年度 | 2023 | 2024 | 2025E | 2026E | 2027E | | --- | --- | --- | --- | --- | --- | | 营业总收入(百万元) | 103468 | 105295 | 112982 | 121568 | 130078 | | 同比增长 | 7% | 2% | 7% | 8% | 7% | | 营业利润(百万元) | 27709 | 295 ...

编辑 | 夏木 美股齐涨 美股延续上周五涨势走高。市场预期美联储12月下调联邦基金利率的概率上升，投资者暂时搁置了对科技股估值过高的担忧。截 至收盘，道指涨202.86点，涨幅0.44%，报46448.27点，纳指涨2.69%，报22872.01点，标普500指数涨1.55%，报6705.12点。 博通上涨11%，为标普500指数和纳斯达克综合指数成分股中最大涨幅。汇丰银行将该股目标价从400美元上调至535美元，并维持 "买入"评级。诺和诺德跌 5.6%。该公司称，其采用司美格鲁肽开展的阿尔茨海默病临床试验，未能达到延缓疾病进展的效果。 纳斯达克中国金龙指数涨2.8%，百度涨7.4%，摩根大通发布研究报告，将百度投资评级从"中性"上调至"增持"。该行认为市场聚 焦百度云端与AI业务，其将成主要增长引擎和价值驱动因素。预计百度云收入增速2026年将加快至约61%。阿里巴巴涨5.1%，网 易涨4.2%，京东涨0.4%，拼多多涨0.2%。 市场概述 经济数据方面，达拉斯联储11月制造业指数从10 月的-5.0跌至-10.4，表明工厂活动收缩幅度扩大。 近期为期六周的政府停摆结束后，一系列延迟发布的经济数据暗示劳动 ...

Group 1 - Fubo Group (03738) increased by over 9% after launching AI music detection services on November 21 [1] - Hard Egg Innovation (00400) rose nearly 8% as it reported a revenue of approximately RMB 3.332 billion for Q3 2025, a year-on-year increase of about 22.1% [1] - ZTO Express (02057) saw a rise of over 4% following a report indicating a Q3 revenue and adjusted net profit growth of 11% and 7% year-on-year, respectively [1] - Qiniu Intelligent (02567) increased by 5% due to its core advantage in integrated MPaaS technology, supporting one-stop audio and video solutions [1] Group 2 - HAPO Pharmaceuticals-B (02142) rose nearly 5% after announcing an expanded collaboration with AstraZeneca for new generation biotherapies [2] - Junshi Biosciences (01877) increased by over 5% after achieving primary research endpoints in a clinical study for its drug JS001sc [2] - Dazhong Public Utilities (01635) rose over 8% following the announcement of the successful IPO of Moer Thread, marking a record high issuance price in the A-share market [2] Group 3 - Airline stocks faced declines, with China Eastern Airlines (00670) dropping nearly 6% and China Southern Airlines (01055) down nearly 3% due to a significant increase in flight cancellations to Japan [3] Group 4 - Alibaba-W (09988) increased by over 3% after its app surpassed 10 million downloads within a week of public testing [4] - Xiaomi Group-W (01810) rose over 5% as its founder invested over HKD 100 million to increase his stake to 23.26%, reflecting confidence in the company's growth potential [4] Group 5 - U.S. storage stocks saw collective gains, with SanDisk (SNDK.US) up 13.33% and Western Digital (WDC.US) up 8.43%, following a bullish outlook from Bank of America [5] - Qudian (QD.US) rose 10.3% after reporting a Q3 diluted earnings per ADS of RMB 2.47, exceeding last year's figure [5] - WeRide (WRD.US) surged 14.72% with a 144% year-on-year revenue growth to RMB 171 million for Q3, attributed to fleet expansion [5] Group 6 - Lotus (LOT.US) fell 1.57% after reporting a narrower loss of USD 0.10 per share for Q3, with sales declining to USD 137 million [6] - Chinese concept stocks mostly rose, with HSAI (HSAI.US) up 18.08% and Alibaba (BABA.US) up 5.1%, driven by significant partnerships in the ADAS sector [6] Group 7 - Major tech stocks in the U.S. saw gains, with Google A (GOOGL.US) up 6.31% and Tesla (TSLA.US) up 6.82%, following advancements in AI technology [7]

Core Viewpoint - Chinese concept stocks experienced a collective surge, with the Nasdaq China Golden Dragon Index rising by 2.82% on November 24, 2023, driven by expectations of a potential interest rate cut by the Federal Reserve in December [1] Group 1: Market Performance - Major Chinese stocks saw significant gains: Baidu increased by over 7%, Bilibili by over 6%, Alibaba by over 5%, NetEase by over 4%, and NIO by over 3% [1] - The probability of a 25 basis point rate cut by the Federal Reserve in December rose to 82.9%, a substantial increase from previous forecasts [1] Group 2: Industry Outlook - CITIC Securities indicated that with macroeconomic improvements, Hong Kong stocks are expected to transition from "earnings recovery" to "revenue expansion," creating a sustainable upward trend in both revenue and profit [1] - The Hong Kong stock market is poised to benefit from the outflow of liquidity from domestic and international markets, alongside the ongoing AI narrative, as more high-quality leading A-share companies list in Hong Kong [1] Group 3: Index and ETF Information - The National Index Hong Kong Stock Connect Technology Index selects 30 leading technology companies based on market capitalization, R&D investment, and revenue growth, including Tencent, Alibaba, Xiaomi, Meituan, SMIC, and BYD [5][8] - The index requires constituent stocks to have a compound revenue growth rate exceeding 10% over the past two years or an R&D expense ratio above 5%, balancing scale and growth potential [5] - The latest valuation of the Hong Kong Technology Index is 22.92 times PE, positioned at the 15th percentile since its inception [12] Group 4: Key Constituents - The top five constituents of the Hong Kong Stock Connect Technology Index include Alibaba (18.03%), Tencent (15.27%), Xiaomi (11.83%), Meituan (9.10%), and SMIC (6.80%) [9] - The index has a high concentration, with the top five stocks accounting for over 61% and the top ten nearly 80% of the total weight [7] Group 5: Future Market Sentiment - Huatai Securities noted that the sentiment in the Hong Kong stock market remains pessimistic, indicating a balanced risk profile, suggesting that investors may gradually build positions [20] - CITIC Securities anticipates that the "money-making effect" in the Chinese stock market will continue, with domestic investors likely to increase their allocation to Hong Kong stocks due to current underexposure [20]

美银发布研报称，网易-S(09999.HK)第三季业绩发布后，与网易集团副总裁Bill Pang及投资关系团队举 行电话会议，会后对《无限大(ANANTA)》的用户参与度及盈利潜力更为乐观，现预计上线后年化流水 可达100亿人民币。该行将网易2025-2027年经调整每股盈测上调0-4%，以反映《无限大(ANANTA)》上 线后的业绩贡献，同时抵消略高的销售及市场费用影响。因此重申网易"买入"评级及目标价259港元。 ...

该行指出该游戏正式上线或仍需数个季度，最早预计于2026年第三季末。美银预计，未来6-9个月网易 现有常青游戏、加上暴雪新游《暗黑破坏神IV(Diablo 4)》将支撑集团收入增长，预计2026年将增长 8%。其后《无限大(ANANTA)》与《遗忘之海(Sea of Remnants)》将接力贡献业绩。此外，网易剩余30 亿美元回购计划有望为股价提供下行支撑。 智通财经APP获悉，美银发布研报称，网易-S(09999)第三季业绩发布后，与网易集团副总裁Bill Pang及 投资关系团队举行电话会议，会后对《无限大(ANANTA)》的用户参与度及盈利潜力更为乐观，现预计 上线后年化流水可达100亿人民币。该行将网易2025-2027年经调整每股盈测上调0-4%，以反映《无限大 (ANANTA)》上线后的业绩贡献，同时抵消略高的销售及市场费用影响。因此重申网易"买入"评级及目 标价259港元。 ...