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AFRM Partners With Costco and Mattress Firm for Smarter Payments
AffirmAffirm(US:AFRM) ZACKSยท2025-05-15 16:31

Core Insights - Affirm Holdings, Inc. has expanded its presence in the buy now, pay later (BNPL) market through partnerships with Costco and Mattress Firm, aimed at facilitating consumer financing for larger purchases during sales events [1][4]. Group 1: Partnerships and Offerings - Customers at Costco.com can utilize Affirm for online transactions of $500 or more, with real-time eligibility checks and transparent monthly payment options [2]. - The partnership with Mattress Firm allows customers to access flexible bi-weekly and monthly payment plans in over 2,200 stores, featuring potentially 0% APR during the Memorial Day Sale [3]. Group 2: Market Impact and Growth - These partnerships are expected to significantly increase Affirm's transaction volume and customer base, enhancing trust through association with reputable brands [5]. - Affirm's merchant network now includes over 358,000 partners, positioning the company as a competitive alternative to traditional credit [5]. Group 3: Stock Performance - Over the past year, Affirm's stock has increased by 75.1%, outperforming the industry growth rate of 32% [6].