Netflix Reportedly Weaving GenAI Ads Into Programming

Netflix is reportedly about to experiment with placing ads in the middle of its programming.The streaming service has created interactive “mid-roll” and pause ads that incorporate generative artificial intelligence (AI), the publication Media Play News reported Wednesday (May 15) from the company’s upfront to advertisers.“[Netflix] members pay as much attention to midroll ads as they do to the shows and movies themselves,” said Amy Reinhard, president of advertising at Netflix.Reinhard said that Netflix’s $ ...