TRANSSION(SH:688036) Xin Lang Ke Ji·2025-05-15 22:40Core Viewpoint - Transsion Holdings, once known as the "king of mobile phones in Africa," is facing a significant decline in profits, with a 69.87% drop in net profit for Q1 2025 compared to the previous year, marking the largest quarterly decline since its listing [2][6]. Financial Performance - In Q1 2025, Transsion reported a revenue of 13.004 billion yuan, a year-on-year decrease of 25.45%, and a net profit of 490 million yuan, down 69.87% [2][6]. - The company has experienced three consecutive quarters of declining performance, with revenues of 16.693 billion yuan, 17.463 billion yuan, and 13.004 billion yuan for the last three quarters, reflecting declines of 7.22%, 9.39%, and 25.45% respectively [6][8]. Market Competition - Transsion's market share in Africa has been eroded by competitors such as Xiaomi and realme, with its market share dropping from 49% in Q4 2024 to 47% in Q1 2025, a decrease of 5% [3][4]. - Xiaomi's market share in Africa has increased by 32%, reaching 13%, while other Chinese brands like OPPO and Honor are also gaining ground [3][4][5]. Supply Chain and Cost Pressures - Rising supply chain costs and increased competition are squeezing Transsion's profit margins, with industry analysts noting that the company lacks independence in systems and chips [2][11]. - The company has faced challenges due to patent lawsuits affecting its supply chain costs, further impacting profitability [5][11]. Strategic Challenges - Transsion is attempting to expand beyond Africa into Southeast Asia, but faces greater competition and operational challenges in these new markets [10][11]. - The company's previous strategy of entering the African market with low-cost devices is becoming less effective as the smartphone market matures and user upgrade cycles slow down [10][11]. Shareholder Actions - Major shareholders have been quietly reducing their stakes, with one significant shareholder decreasing their holding from 1.53% to 0.91%, resulting in a cash-out of approximately 634 million yuan [9][10].