莆田鞋·天猫服饰战略合作发布会暨莆田鞋618消费季启动仪式圆满举行

Core Insights - The event "Pudong Quality Creation · National Trend Rebirth" marks a strategic collaboration between Putian footwear and Tmall Fashion, aiming to enhance the digital transformation of the footwear industry [1][2] - The partnership is expected to elevate Putian shoes from a regional identifier to a national brand, providing consumers with reliable and comfortable products [2] Group 1: Strategic Collaboration - The strategic cooperation aims to create a "digital upgrade model" for the national footwear industry [2] - Tmall will provide resources for traffic support, data empowerment, and brand incubation services to Putian shoe enterprises [2] Group 2: Innovative Achievements - The launch of the "Putian Shoe Quality Control Mark" and a three-dimensional anti-counterfeiting certification system utilizing blockchain technology for full traceability [3] - Introduction of the Putian shoe anime IP "Pupin · Tiantian," inspired by local heritage skills, to create a cultural symbol with commercial value [4] - Implementation of the "1+N" brand strategy, with agreements signed between Putian state-owned capital operation group and leading footwear companies [5] Group 3: Event Highlights - The signing of the strategic framework agreement and the launch of the "618 Consumption Season" for Putian shoes [6] - A brand showcase featuring outdoor functional shoes, national style shoes, and customized products, highlighting the dual competitiveness of technology and culture [7] Group 4: Future Outlook - The collaboration is seen as a stepping stone for Putian shoes to integrate quality and intelligence, aiming to convey the innovative strength of Chinese footwear to the world [9]