Workflow
紧急回应,娃哈哈被曝代工
3 6 Ke·2025-05-16 02:35

Core Viewpoint - The controversy surrounding Wahaha's bottled water, which was found to be produced by Jinmailang, has sparked significant public discussion and concern about brand trust and transparency in the beverage industry [1][3][9]. Group 1: Brand and Production Issues - Wahaha's bottled water was discovered to be produced by Jinmailang, leading to confusion among consumers who believed they were purchasing Wahaha products [1][3]. - The collaboration between Wahaha and Jinmailang was confirmed as a contract manufacturing arrangement, which was terminated by Wahaha after quality issues were identified in several batches [9][19]. - Consumers expressed dissatisfaction and felt misled, questioning why they were not informed about the outsourcing of production [11][17]. Group 2: Consumer Trust and Brand Image - The revelation of contract manufacturing has negatively impacted Wahaha's brand image, which has traditionally been associated with in-house production and high quality [19][21]. - The incident has raised concerns about product quality control, as consumers worry that they may have consumed substandard products [11][19]. - The public's trust in Wahaha is at risk, especially given the company's previous reputation for high standards in its bottled water products [13][19]. Group 3: Internal Company Dynamics - Following the leadership transition to Zong Fuli, Wahaha has faced internal conflicts and operational challenges, including the closure of multiple production lines [21][24]. - Employee dissatisfaction has grown, with over 1,500 workers reportedly joining in protests against company practices, including layoffs and reduced income [24][26]. - The ongoing reforms under Zong Fuli's leadership are seen as necessary but have led to significant turmoil within the company [26][27].