被异化的汽车“风阻系数”，一场没有裁判的“行业内耗”

Core Viewpoint - The recent controversies surrounding the wind resistance coefficients of electric vehicles (EVs) highlight the industry's obsession with technical parameters, which have shifted from being a tool for enhancing range to a symbol of brand "technological strength" [2][4][6]. Group 1: Industry Trends - The wind resistance coefficient has become a focal point in the EV industry, with companies like Tesla setting benchmarks that others strive to surpass, leading to a competitive environment where every 0.01Cd reduction is seen as a significant achievement [4][6]. - The lack of stringent national standards in China allows manufacturers to exploit testing conditions, often leading to misleading representations of vehicle performance [4][5]. - The pursuit of lower wind resistance has led to a phenomenon where companies prioritize testing standards over genuine improvements in aerodynamic performance, potentially stifling true innovation in the industry [5][6]. Group 2: Consumer Impact - Misleading marketing practices regarding wind resistance can confuse consumers, leading them to believe that advertised performance aligns with real-world capabilities, which can affect purchasing decisions [5][6]. - The focus on wind resistance has created a disconnect between consumer preferences and vehicle design, with many consumers favoring traditional designs over the increasingly popular aerodynamic shapes [7][8]. Group 3: Design and Innovation - The obsession with achieving lower wind resistance has led to design choices that may compromise user experience, such as reducing cabin space or eliminating practical features [6][8]. - Successful examples in the industry demonstrate that it is possible to balance aesthetics, functionality, and efficiency without solely focusing on wind resistance metrics [7][8].