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博纳影业首部精品短剧开机 携手红果短剧、浙江卫视向“精”而行
BONABONA(SZ:001330) Sou Hu Wang·2025-05-16 02:55

Group 1 - The core viewpoint of the articles highlights the launch of the short drama "Tian Luo Di Wang," which focuses on female perspectives and anti-cyberbullying themes, marking a significant step for Bona Film Group into the short drama market [1][3] - The short drama industry has rapidly developed into a major component of popular culture, with Red Fruit Short Drama leading the market with over 173 million monthly active users as of March 2025, only 12 million behind the established long video platform Youku [3] - Bona Film Group aims to expand its strategic footprint by entering the short drama sector, targeting a market valued between 50 billion to 60 billion yuan, in addition to the 60 billion yuan film market and the 100 billion yuan long drama market [3] Group 2 - Bona Film Group has established itself as a leading player in the film industry by completing a full industry chain layout, allowing it to leverage its film production capabilities to enhance the quality of short dramas [3] - The company intends to infuse cinematic aesthetics into multi-screen scenarios, promoting the upgrade of short dramas to a more refined level, thereby meeting the evolving aesthetic demands of audiences [3] - This strategic move is expected to lead to a qualitative leap in the new audiovisual landscape, showcasing Bona Film Group's commitment to artistic innovation [3]