MANGO(SZ:300413) Zheng Quan Shi Bao Wang·2025-05-16 03:25Core Insights - Mango TV is focusing on innovative content strategies, including the launch of multiple new shows and adaptations of classic IPs, to enhance its market position and viewer engagement [1][2][4] Content Strategy - In 2025, Mango TV plans to release 88 new series, including "Xian Yu Fei Sheng" and "Shen Qing Yan," covering various genres such as historical romance, urban emotion, suspense, and social realism [1][2] - The company is also revamping popular variety shows like "Singer" and "Wang Xiang De Sheng Huo," with upgrades such as 4K ultra-high-definition live streaming [2] - A new "sample plan" strategy has been introduced, featuring 13 new shows across different themes, including lifestyle services and competitive formats [2] Short-form Content - Mango TV is significantly investing in short-form content, with plans to adapt classic series like "Huan Zhu Ge Ge" and "Xin Long Men Ke Zhan" into short dramas [4] - The company aims to establish a specialized production and operation system for micro-short content, having launched 340 micro-short dramas in 2024 [4] - Global short drama app in-app purchase revenue reached nearly $700 million in Q1 2025, indicating a growing market opportunity [4] Children's Content - The company is leveraging children's content to reshape its IP-centric ecosystem, with shows like "Meng Tan Qi Yu Ji" airing across multiple platforms [3] Market Trends - The average monthly active rate of live broadcast channels in China increased by 9.6% in 2024, reflecting a structural recovery in the value of television screens [5]