XIAOMI(HK:01810) Nan Fang Du Shi Bao·2025-05-16 04:17Core Insights - The core message of the articles revolves around Xiaomi's upcoming launch of its self-developed SoC chip, named "Xuanjie O1," and the company's commitment to technology and safety in the automotive sector, especially in light of recent challenges faced by Xiaomi Auto [1][3][4]. Group 1: Chip Development - Xiaomi has invested approximately 105 billion yuan in research and development over the past five years, with an expected investment of over 30 billion yuan this year [3]. - The Xuanjie O1 chip represents a significant milestone in Xiaomi's ten-year journey in chip development, marking a new starting point for the company in the hardcore technology field [3]. Group 2: Automotive Challenges - The recent traffic accident involving Xiaomi's SU7 model has led to public scrutiny and criticism, highlighting the high expectations placed on the company as it transitions from a newcomer to an industry leader [3][4]. - Xiaomi acknowledges the need to prioritize automotive safety and aims to become a leader in this area, striving to exceed mere compliance and achieve the highest safety standards in the industry [4].