Cai Fu Zai Xian·2025-05-16 04:39Core Viewpoint - The article emphasizes the importance of enhancing public financial literacy and risk awareness as a key responsibility of the financial industry, which is essential for protecting consumer rights and promoting a healthy financial market [1]. Group 1: Investor Education Activities - On the occasion of the 2025 "National Investor Protection Publicity Day," the company organized a series of diverse investor education activities to promote financial knowledge and consumer rights protection [1]. - Activities included on-site explanations, creative posters for visual impact, interactive displays for engaging guidance, and short videos to expand outreach [1]. Group 2: Community Engagement - The company conducted a financial knowledge dissemination event in the Beijing Xiaokang Community, utilizing a relatable communication style to make complex financial concepts easily understandable [2]. - Real-life case studies were shared to raise awareness about various investment scams, enhancing community members' vigilance [2]. - Interactive Q&A sessions were held to address community concerns, significantly improving their financial risk prevention awareness [2]. Group 3: Multi-Channel Outreach - The company integrated consumer rights protection into daily operations, utilizing various formats such as short videos, posters, and infographics to create a comprehensive financial knowledge dissemination system [3]. - Educational materials highlighted new types of fraud, such as "cloud farming scams" and "virtual currency traps," helping consumers quickly identify risks [3]. - The "Consumer Protection Wisdom Library" short video series was launched to remind consumers to verify project backgrounds before investing [3]. Group 4: Digital and Social Media Strategy - The company uses its official website and app as authoritative platforms for publishing financial knowledge and risk alerts, while also leveraging social media platforms like Weibo, WeChat, and Douyin for broader engagement [4]. - The growing demand for wealth management among the public necessitates increased investor education due to the complexity of the financial market and the emergence of new scams [4]. - The company aims to continue its commitment to consumer rights protection and investor education through innovative content and community engagement [4].