KONKA GROUP(SZ:000016) Xin Lang Cai Jing·2025-05-16 05:55Core Viewpoint - Konka, once a leader in the Chinese television market, is facing significant challenges, including a substantial revenue decline and a shift in market position, necessitating a transformation to regain competitiveness [1][4][15]. Group 1: Financial Performance - In 2024, Konka reported a revenue decline of 37.73% to 11.115 billion yuan, with a net loss of 3.295 billion yuan, marking three consecutive years of negative net profit [1]. - The television business generated 5.028 billion yuan in revenue, a year-on-year increase of 6.78%, indicating it remains a significant part of Konka's operations [1]. - In Q1 2024, Konka achieved revenue of 2.544 billion yuan, a 3.32% increase, and a profit of 258 million yuan, a remarkable 141.79% year-on-year growth, representing its first quarterly profit in years [1]. Group 2: Market Position and Competition - Konka's market share has significantly declined, with major competitors like Hisense, Xiaomi, TCL, and Skyworth capturing nearly 80% of the market in 2024 [4]. - Historically, Konka held over 20% market share in the early 2000s, but has since fallen to a secondary position in the industry [2][4]. - The overall television market in China saw a slight decline in shipment volume in 2024, with a total of 35.96 million units shipped, reflecting a 1.6% decrease from 2023 [5]. Group 3: Strategic Challenges - Konka's internal strategic missteps, including a focus on diversification into sectors like semiconductors, have led to a decline in its core television business [6][15]. - The company's semiconductor business generated only 170 million yuan in revenue in 2024, accounting for just 1.53% of total revenue, highlighting the challenges in achieving scale in this sector [6]. - Konka's early emphasis on Micro LED technology has not yielded expected results, while competitors have successfully capitalized on Mini LED technology, which has seen explosive growth [8][9]. Group 4: Future Opportunities - The introduction of AI technologies in new product lines, such as the G9W Mini AI-LED television, aims to enhance market competitiveness [12]. - The growing demand for large-screen televisions presents an opportunity for Konka, with significant sales increases in 85-inch and 100-inch models [14]. - Konka is also expanding its overseas business, having established 23 new clients in 2024, indicating a strategic move towards global market penetration [14].