Core Viewpoint - OPPO is making significant strides in the high-end smartphone market, but faces challenges in establishing a strong competitive position against established players like Apple and Huawei [5][8][20] Group 1: High-End Market Performance - OPPO's new model, the Reno 14, continues to focus on imaging technology, simulating popular effects [1] - The high-end smartphone segment in China has seen a sales share increase to 28%, making it a critical battleground for manufacturers [2][3] - The Find X8 series has achieved over 60% increase in shipment volume compared to its predecessor, significantly boosting OPPO's sales in the 4K+ price segment [3][5] Group 2: Challenges in High-End Strategy - Despite initial successes, OPPO's market share in the high-end segment remains low, with only 7.1% in the foldable phone market [5][8] - OPPO's high-end strategy faces challenges in three areas: technology, brand perception, and retail presence [9][10] - The company has not yet established a strong enough brand identity to compete effectively with entrenched competitors [15][16] Group 3: Technological and Brand Development - OPPO has invested in various technologies, including imaging and AI, to enhance its product offerings [10][18] - The shift in consumer preferences towards comprehensive user experiences highlights the need for OPPO to improve its brand perception [11][13] - OPPO's lack of self-developed chips and operating systems may hinder its high-end ambitions [14] Group 4: Retail Strategy - OPPO is focusing on enhancing its retail presence, having opened 2,000 Mall stores to improve customer experience [17] - The company needs to expand its high-end retail presence in lower-tier cities to capture a larger market share [17] Group 5: AI Integration - The rise of AI technology is seen as a potential game-changer for the smartphone industry, with OPPO exploring AI features in its products [18][19] - The competitive landscape will increasingly depend on the unique AI capabilities that manufacturers can offer [19][20]
冲击高端，OPPO必须拿下三场战役
3 6 Ke·2025-05-16 07:08