自营生鲜供应链再亮红灯，盒马百店计划遭遇食安考验

Core Viewpoint - The rise of new retail combining online and offline shopping has led to increasing concerns about food safety, particularly highlighted by recent food safety inspections revealing non-compliance issues with products sold by Hema, a leading new retail company [1][2]. Group 1: Food Safety Issues - Recent inspections by Shandong Provincial Market Supervision Administration found that Hema's products, specifically eggs and kiwis, did not meet national food safety standards, raising public health concerns [1][2]. - The detected levels of harmful substances in the products exceeded the maximum residue limits set by national standards, with the eggs showing a residue of 13.0μg/kg for甲氧苄啶, above the limit of 10μg/kg, and kiwis showing 0.085mg/kg of氯吡脲, exceeding the limit of 0.05mg/kg [2]. Group 2: Supply Chain Management - Hema's supply chain management has come under scrutiny due to these food safety issues, especially as the company plans to open 100 new fresh stores this year, highlighting the challenge of balancing rapid expansion with effective supply chain oversight [1][6]. - Hema has reportedly ended its partnership with the supplier of the non-compliant eggs due to supply chain capacity issues, indicating a proactive approach to managing supplier relationships and product quality [2][3]. Group 3: Expansion Strategy - Hema has been rapidly expanding its store presence, with plans to open nearly 100 new stores in various cities, leveraging lower commercial real estate rental costs and a strategy that integrates immediate retail with its larger e-commerce ecosystem [6][7]. - The company aims to replicate successful business models in its core operations, focusing on profitability and growth, as evidenced by its reported double-digit growth and profitability over the past year [6][7].