小红书运营：「产品玩法速递」美妆个护2025Q1商业产品玩法精选

Core Insights - The report focuses on successful marketing strategies in the beauty and personal care sector on Xiaohongshu, providing practical references for industry practitioners. It highlights various brands' innovative approaches to enhance product visibility and sales conversion during promotional events [1]. Group 1: Marketing Strategies - The combination of opening screen and H5 new styles has proven effective, with brands like La Roche-Posay and OLAY using this model to drive user engagement and sales, resulting in a 64% increase in brand audience assets for OLAY within a week [1]. - Celebrity co-creation notes have become a popular tactic, with brands like La Mer and L'Oréal leveraging celebrity endorsements to enhance brand interaction and visibility [1][12]. - The "Search Audience Optimization" feature has been launched, allowing brands like Estée Lauder to segment audiences and optimize keywords, leading to a 42% increase in traffic from expanded keywords [1][23]. Group 2: Campaign Effectiveness - The "One-Click Volume Plan" by Xuelingfei has reduced time costs in campaign execution, contributing 86% of traffic during the campaign period while maintaining ROI [1][44]. - ELL's management function, combined with advanced audience targeting, has helped brands overcome challenges in note volume, increasing the share of traffic in information flow by 40% and improving advertising ROI by 8% [1][50]. - The report emphasizes the importance of innovative marketing methods to effectively reach target audiences, enhance brand awareness, and boost product sales in a competitive market [1].