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36氪出海·关注|另一场外卖“大战”,在巴西
3 6 Ke·2025-05-16 07:24

Core Viewpoint - The competition in Brazil's food delivery market is intensifying as major players like Meituan and Didi enter the scene, prompting existing platforms like iFood to adapt through strategic partnerships and user integration with Uber [4][5]. Group 1: Market Dynamics - Brazil's food delivery market is the largest in Latin America, experiencing a 50.8% growth from 2019 to 2023, reaching a value of 139 billion reais (approximately 177.3 billion yuan) [5]. - iFood holds over 80% market share, with 55 million active users and 360,000 couriers, processing over 120 million orders monthly across approximately 1,500 cities [4]. - The market is expected to grow at a rate of 6.9% until 2028, indicating potential for increased user engagement and penetration in lower-tier cities [5]. Group 2: Competitive Landscape - iFood has successfully outperformed competitors like Uber Eats and 99Food, which exited the Brazilian market due to competitive pressures [5][7]. - The company employs aggressive subsidy strategies to enhance user frequency and has exclusive agreements with restaurants, limiting competitors' access to key supply sources [7]. - Didi, despite 99Food's exit, has a substantial user base in Brazil, with 50 million active users and 700,000 active riders, providing a strong foundation for its re-entry into the food delivery market [7]. Group 3: Strategic Partnerships and Investments - iFood has formed a strategic partnership with Uber, allowing mutual user access between the two platforms, set to launch in the second half of the year [4]. - Meituan plans to invest $1 billion in Brazil over the next five years to support its new service, Keeta, while Didi is also investing 1 billion reais (approximately 1.279 billion yuan) to restart its food delivery operations [4][5]. - iFood's profitability has significantly improved, with a reported operating profit of $96 million for the fiscal year ending March 2024, marking a 249% year-on-year increase [6].