淘宝新规屏蔽“高退款率人群”，消费者呼吁反向筛店

Core Viewpoint - The introduction of a new feature on Taobao allows apparel merchants to customize settings to screen out high refund rate customers, aiming to address the high return rate issue in the fashion industry [1][4]. Group 1: Impact on Merchants - The new feature enables merchants to completely block users with abnormal refund behaviors, such as false claims of non-receipt and return of empty packages, as well as those with refund rates exceeding three times the average of the platform [1][4]. - This functionality is currently exclusive to the apparel sector on Taobao and Tmall, with no indication of expansion to other industries at this time [3]. - Merchants have reported a decrease in abnormal refunds after utilizing this feature, indicating a positive impact on their operations and promotional effectiveness [4]. Group 2: Consumer Reactions - Many consumers feel that the new feature primarily benefits merchants, as being screened out only affects their exposure to certain advertisements, while they can still shop from other stores [6]. - There is a significant call from consumers for a feature that allows them to screen out high refund rate merchants, reflecting concerns over product quality and return experiences [6][7]. - The high return rates in the women's apparel category, which can reach up to 80%, have led to widespread complaints about the difficulty of purchasing clothing online [6][7]. Group 3: Industry Trends - The introduction of the "real experience score" system by Taobao aims to enhance consumer feedback mechanisms based on product quality, logistics speed, and service assurance, potentially improving the overall shopping experience [7]. - The ongoing debate surrounding the "screening high refund rate customers" feature highlights the complex dynamics and interests within the e-commerce industry, suggesting a need for a balanced approach to address both merchant and consumer concerns [7].