“盖片烤玉米就卖48一个？” 现在堆在蛋挞上的网红小料比奶茶还杂

Core Insights - The rapid rise of corn egg tarts in the baking industry has led to a significant shift in consumer preferences, with this dessert becoming a popular item in various bakeries and cafes across China [1][3][5] Group 1: Product Overview - Corn egg tarts consist of a crispy tart shell filled with egg custard, topped with grilled corn and a layer of corn custard sauce, often sweetened with honey or sugar for a caramelized finish [1][5] - The dessert is believed to have originated from South Korea, specifically from a bakery in Seoul, and has since gained popularity in China as a new attraction for bakeries [5][9] Group 2: Market Dynamics - The demand for corn egg tarts has surged, with many bakeries featuring them prominently in their displays, leading to high sales volumes; for instance, some stores report selling over a thousand tarts daily [13][21] - Despite their popularity, corn egg tarts are criticized for their high caloric content, with one variant containing at least 300 kcal, which is equivalent to two small bowls of rice [9][12] Group 3: Pricing and Consumer Sentiment - The price of corn egg tarts can vary significantly, with some locations charging as much as 48 yuan per tart, leading to comparisons with luxury brands; however, average prices in Beijing range from 10 to 20 yuan [12][13][16] - The high price point has sparked discussions about the affordability of ingredients like corn for farmers, as the final product becomes a luxury item [16][18] Group 4: Industry Trends - The baking industry is increasingly focusing on egg tarts as a profitable product line, with egg tarts accounting for 35% of search volume in the baking category, making them a top item for attracting customers [21][24] - Innovations in egg tart offerings, such as visually appealing designs and unique toppings, are being developed to enhance their appeal on social media platforms, driving further consumer interest [24][26]