LZLJ(000568) 财经网·2025-05-16 08:08Core Insights - The management of Luzhou Laojiao stated that the current "five-in-one" strategy is becoming a burden, with diminishing marginal effects of digitalization, particularly in the high-end liquor segment, which is struggling to achieve above-industry-average growth [1] - The company is focusing on a significant overhaul of its management system as part of its digital transformation, which is considered to be ahead of the industry [1] Group 1 - The company has shifted its sales strategy from a "left-side strategy" focused on channel push to a "right-side strategy" that enhances consumer engagement through bottle scanning [1] - Digitalization is being leveraged through tools such as channel digitalization, consumer digitalization, and personnel digitalization to improve marketing management capabilities and support precise marketing decisions [1] - The management emphasized close collaboration with distributors, adjusting sales targets and market policies dynamically to ensure reasonable profit margins for clients and promote healthy market development [1] Group 2 - In response to concerns about the stability of mid-tier products, the management highlighted the importance of a matrix product structure to adapt to market changes, with a focus on the Guojiao 1573 brand to drive the development of mid-tier products [2] - The company aims to implement consumer membership management and focus on core markets while exploring opportunities in emerging markets, striving for the revival and value return of the Luzhou Laojiao brand [2] - The management disclosed that the top three regional markets for sales are North China, Southwest, and East China, as reported in the annual report [2]