“2025山东省外贸优品购物季”暨“外贸优品中华行”山东站活动启动

Core Viewpoint - The "2025 Shandong Province Foreign Trade Quality Products Shopping Season" event aims to enhance domestic sales channels for foreign trade enterprises and promote consumption expansion in Shandong Province [1][2]. Group 1: Event Overview - The event focuses on showcasing products in categories such as textiles, daily consumer goods, food, agricultural products, building materials, home appliances, crafts, and machinery [2]. - It will feature five specialized activities and invite over 1,000 foreign trade companies and nearly 5,000 buyers for on-site interactions [2]. - The event runs from May 15 to May 19, with activities taking place in multiple cities including Jinan, Qingdao, Dongying, Yantai, and Linyi [2]. Group 2: Market Dynamics - The event aims to address the challenges faced by foreign trade enterprises in exporting products amid changing international conditions [3]. - It seeks to enhance the visibility of Shandong's foreign trade enterprises and their products within the domestic market [3]. - The event includes specialized exhibition areas for different product categories, facilitating better engagement with potential buyers [3]. Group 3: Buyer Engagement - Nearly 5,000 buyers are expected to participate, with many coming prepared to negotiate and finalize deals on-site [4][7]. - The event is designed to facilitate immediate negotiations between foreign trade enterprises and buyers, enhancing the likelihood of contracts being signed [4]. Group 4: Innovative Marketing Strategies - The event features a runway show and live streaming sessions to promote products, integrating traditional culture with modern commercial practices [8]. - The focus is on transitioning from export-oriented strategies to a more integrated approach that includes domestic sales, leveraging e-commerce platforms [8]. - The initiative represents a shift towards enhancing the domestic market presence of foreign trade products, positioning them as key players in the consumption upgrade [8].