中国连锁经营协会：2025年连锁便利店创新案例集

Digital Empowerment - Digitalization is the core driver for cost reduction and efficiency improvement in convenience stores, with examples like Meiyijia's AI-Native technology achieving a 20% reduction in energy consumption and a 10%-20% increase in marketing effectiveness [1][2] - Tangjiu Convenience developed a system to intercept near-expiry products, achieving a 100% interception rate and zero customer complaints [1][2] - Huimi Ba's data-driven replenishment system improved inventory turnover by 86.7% and reduced out-of-stock rates to 2.7% [1][2] Store Operation Innovation - Wan Jia Convenience optimized store layout through a "cashier revolution," increasing average transaction value by 9.9 yuan and boosting cross-selling rates by 35% [2] - Lawson integrated AI image recognition into store inspections, reducing task execution deviation rates by 90% [2] - Kaihui Convenience's smart replenishment system decreased fresh food waste by 51.2% and improved replenishment response speed to "twice a day" [2] Membership and Private Domain Operations - Private domain traffic is crucial for membership growth, with Wan Yi Zhi Jia shortening repurchase cycles to 3.2 days and reducing delivery costs by 62% [3] - Sinopec Henan's "non-oil + oil products" membership package increased repurchase rates by 20% with a 2.0 return on investment [3] - Tianfu's "one code payment" streamlined the payment process, leading to a monthly growth of over 200% in member transaction amounts [3] Supply Chain and Logistics Intelligence Upgrade - Fujian Wan Jia's high-density shuttle rack increased warehouse space utilization by 100% and saved an average of 15 hours of labor per store monthly [4] - Meiri Long reduced store inspection time from 2 hours to 40 minutes using electronic labels and WMS systems, achieving a sorting error rate of 0.001% [4] - Kema helped Biyixing shorten replenishment order processing time by 96%, supporting the addition of 80 franchise stores annually [4] Cross-Industry Integration and Business Model Innovation - Hainan Lawson partnered with Taoli to create a "Little Chef Creative Workshop," increasing family customer share to 65% [5] - Shanshan Convenience collaborated with Chengfa Energy to build an ecosystem at gas stations, resulting in a 24% year-on-year sales increase [5] - Zhongbai Convenience's partnership with universities transformed retail spaces into training bases, reducing labor costs and nurturing talent [5] Product Development and Private Label Breakthroughs - Wan Jia Convenience launched a "Staple Tea" series with a gross margin of 45%, increasing average transaction value by 8% [6] - Sinopec Hainan's "Island Style" beverage series achieved sales 25% higher than similar products through NFC technology and direct sourcing [6] - Jiangsu Tiancai's intelligent preservation equipment extended the shelf life of soft-boiled eggs by 20%, promoting fresh food standardization [6] The convenience store industry is transitioning from a single retail function to a "community life service hub" through technological penetration, scene reconstruction, and ecological collaboration. The deep integration of digitalization and localization will be the core logic for future growth in the industry [6]