“四川造”鱼子酱“流量”的流向：进一步扩大的生产规模和乡村振兴的新路径｜长征路上看四川

Core Viewpoint - The article highlights the emergence of "Sichuan Caviar" as a high-end product from Sichuan, gaining recognition and popularity in 2024, driven by a large-scale promotional campaign and the region's favorable environmental conditions [1][3]. Company Overview - Sichuan Runzhao Sturgeon Industry Co., Ltd. is identified as a leading player in the global caviar market, operating 11 breeding bases, with the largest located in Tianquan County, covering 350 acres [3]. - The company achieved an annual caviar production of 63 tons in 2024, with plans to expand its processing capacity to 200 tons by 2025 through a new facility [3][8]. Environmental Factors - The natural ecological environment of Tianquan County, including its location near the Erlang Mountain and the Yangtze River's upper reaches, provides optimal conditions for sturgeon farming, supported by suitable water temperatures year-round [6]. - The local government's proactive support in addressing land and funding issues has bolstered the company's investment confidence [6][11]. Brand Development - The brand recognition of Sichuan caviar has significantly improved, attracting more restaurants, suppliers, and individual consumers [8]. - The company is diversifying its product offerings, including the development of sturgeon meat products, to enhance market acceptance [8]. Community Impact - The "shared fish pond" initiative aims to boost local economic development by providing rental income, profit-sharing, and job opportunities for villagers, with approximately 200 jobs created and an increase in average annual income by over 40,000 yuan [11]. - The initiative has led to the establishment of a five-star modern agricultural park and the creation of a unique caviar-themed town, promoting rural revitalization and tourism [11][12].