遭欧盟指控广告违规，TikTok或面临天价罚款

Core Points - TikTok has been accused by EU tech regulators of violating the EU's online content rules, potentially facing fines up to 6% of its global revenue [1] - The European Commission believes TikTok has failed to comply with the Digital Services Act (DSA) regarding the establishment of an advertising resource library to help users detect fraudulent ads [1][2] - The investigation into TikTok began in February last year, and the current notification is not a final conclusion but indicates compliance issues [1] Financial Implications - According to previous reports, ByteDance's international revenue for 2024, primarily from TikTok, is projected to reach $39 billion, which could result in a fine of up to $2.34 billion [2] - TikTok's spokesperson stated that the company is reviewing the Commission's findings and is committed to fulfilling its obligations under the DSA [2] Regulatory Context - The DSA requires online platforms to enhance the transparency of online advertising, including information about who pays for ads and how they are targeted [1] - TikTok is the second platform, after Elon Musk's X platform, to receive a warning from the European Commission for violating the DSA [2]