LFX(SH:600612) Xin Lang Cai Jing·2025-05-16 08:40Core Insights - The article discusses the promotional activities in Shanghai's Huangpu District, particularly focusing on the "Five-Five Shopping Festival" aimed at boosting consumer spending in key shopping areas [1][3][4]. Group 1: Promotional Activities - The "Five-Five Shopping Festival" launched on May 1, 2025, in the Nanjing Road shopping district, resulted in a 19.2% year-on-year increase in sales for 33 participating enterprises during the "May Day" holiday [3]. - Notably, gold consumption saw significant growth, with sales at Lao Feng Xiang's three stores on Nanjing Road increasing over twofold due to promotional offers such as "spend 10,000 get 1,000 off" [3][4]. Group 2: Brand Collaborations - Lao Feng Xiang has been actively targeting younger consumers through collaborations with popular IPs, including a recent partnership with the classic anime "Saint Seiya," which generated nearly 100 million yuan in sales within two weeks of launch [3]. - Previous collaborations included products linked to "Honkai: Star Rail" and "Mobile Suit Gundam SEED," both of which were well-received and sold out quickly [3]. Group 3: Upcoming Events and Promotions - The "Brilliant Golden Joy at Yuyuan" promotional event is set to take place from May 17 to June 2, 2025, featuring new product launches from renowned brands like Lao Feng Xiang and Lao Miao Gold [4]. - The event will include significant promotional offers from 10 well-known jewelry stores, such as discounts on gold jewelry and special gifts for purchases above certain amounts [4][5]. - Two rounds of exclusive consumption vouchers will be distributed, with various discount options available to all residents and visitors in Shanghai [5].