北京月季文化节在天坛公园开幕，全市14个展区展出三千余种月季

Core Points - The Beijing Rose Culture Festival has been launched at the Temple of Heaven Park, featuring over 3,000 varieties of roses across 14 themed exhibition areas, with a total viewing area exceeding 3,000 acres, running until the end of June [1][4]. Group 1: Event Overview - The festival includes the 44th Rose Exhibition at the Temple of Heaven Park, showcasing over 300 varieties and approximately 10,000 rose plants [2][6]. - New exhibition areas have been added this year, including Mentougou Rose Island Park, Dawangjing Park, and Rose Park, with a total of over 3,000 varieties displayed [4][10]. Group 2: Exhibition Features - The main exhibition area at the Temple of Heaven features a unique "one garden, one belt, one landscape" tour layout, with a focus on various types of roses including large-flowered, abundant-flowered, ground cover, and climbing roses [2][3]. - The Dawangjing Park features an AI recognition system with a smart robot dog named "Xiao Ji" that traverses the flower sea, providing real-time analysis of rose varieties and care knowledge [4][11]. Group 3: Technological Integration - The festival incorporates digital technology with a "VR Cloud Flower Exhibition," allowing citizens to virtually explore various rose gardens and experience the evolution of rose varieties through VR technology [4][5]. - Blockchain technology is utilized to assign a digital identity to each rose plant, enhancing traceability and engagement [4]. Group 4: Cultural Activities - A series of ecological cultural activities will be held, including rose exhibitions, gardening markets, and workshops, aimed at stimulating consumer interest and promoting horticultural enthusiasm among citizens [5][18]. - The festival promotes a "Rose + Cultural Heritage" and "Rose + National Trend Cultural Creation" experience model, linking with surrounding commercial areas to activate new consumption potential [5].