安全，才是造车新势力的终极考题

Core Viewpoint - The automotive industry must prioritize safety over flashy technology and marketing gimmicks, as consumer awareness and regulatory scrutiny increase [2][4][5]. Group 1: Consumer Preferences - Consumers are increasingly prioritizing safety in their vehicle purchasing decisions, with 85.67% considering safety as the top factor [15]. - Recent safety incidents have shifted consumer focus from aesthetics and technology to the fundamental need for safe vehicles [6][7]. - The trend indicates a growing rationality among consumers, who are now more critical of marketing claims that emphasize non-essential features [6][7]. Group 2: Industry Response - The automotive industry, particularly new entrants, has been criticized for neglecting safety in favor of marketing innovative features [9][10]. - Regulatory bodies are tightening safety standards, mandating clearer communication regarding vehicle capabilities and safety features [3][17]. - Companies like Xiaomi are recognizing the need to enhance their safety standards in response to public scrutiny following safety incidents [3][4]. Group 3: Marketing and Design Trends - Many automotive companies have shifted their marketing focus towards aesthetics and technology, often at the expense of safety considerations [9][10]. - Features like hidden door handles, while marketed as innovative, have raised safety concerns due to their potential failure in emergencies [11][13]. - The emphasis on "smart" features and design has led to a misalignment with consumer safety expectations, prompting calls for a return to fundamental automotive principles [14][20]. Group 4: Future Directions - The industry must realign its values to prioritize safety in design and marketing strategies to build consumer trust and ensure long-term viability [18][20]. - Companies that integrate safety into their core values and product development processes are likely to succeed in the evolving market landscape [18][20]. - The shift towards a more safety-conscious consumer base and stricter regulations will force the industry to adapt or face significant challenges [17][18].