网易有道持续业务调整 一季度营收略降利润大涨

Core Viewpoint - NetEase Youdao (NYSE: DAO) reported its Q1 2025 unaudited financial results, showing a decline in net revenue but significant growth in operating and net profits, indicating continued improvement in profitability after achieving full-year profitability in 2024 [2][4]. Financial Performance - In Q1 2025, NetEase Youdao achieved net revenue of 1.3 billion RMB, a year-on-year decrease of 6.7% [2]. - Operating profit reached 104 million RMB, marking a year-on-year increase of 247.7% [2]. - Net profit was 77.6 million RMB, reflecting a year-on-year growth of 435.7% [2]. Business Segment Analysis - The main business segments include learning services, smart hardware, and online marketing, with the learning services segment experiencing a decline due to ongoing adjustments [4]. - Learning services net revenue was 602 million RMB, down 16.1% year-on-year, but the decline rate narrowed by approximately 5 percentage points compared to the previous quarter [4]. - Smart hardware revenue was 190 million RMB, showing a year-on-year increase of 5.1%, ending a previous trend of negative growth [6]. - Online marketing services net revenue reached 505 million RMB, with a year-on-year growth of 2.6%, entering a phase of stable growth after previous rapid increases [6]. Strategic Initiatives - The company is focusing on user demand and growth potential by adjusting its learning services segment, with expectations to complete these adjustments in the second half of the year [5]. - NetEase Youdao has emphasized the development of educational large model technology, launching the first domestic open-source inference model "Ziyue-o1" and the Ziyue translation model 2.0, which has seen a daily processing volume exceeding 1.5 billion tokens, more than doubling from the previous quarter [6]. - The integration of the self-developed educational large model with DeepSeek has improved the speed and detail of answers provided, with a similar usage ratio for both models among users [6].