第九届深圳（湾区）国际品牌周发布重磅榜单，引领发展新趋势

Core Insights - The 9th Shenzhen (Bay Area) International Brand Week has released the "2025 China Brand Value Top 500" list, showcasing nearly 400 "internationally reputable brands" and "Shenzhen (Bay Area) well-known brands," prompting deep reflection on new trends in brand development [1][3] Group 1: Brand Development Trends - The theme of this year's Brand Week is "Brands Lead the Future, Innovation Drives the Bay Area," gathering international brand experts and business leaders to explore new paths for brand development and enhance the international influence of "Shenzhen brands" [3] - Brand Finance, in collaboration with the Shenzhen Industrial Association, revealed that 109 brands from the Guangdong-Hong Kong-Macao Greater Bay Area made it to the list, with 34 brands from Shenzhen, including Tencent, China Ping An, WeChat, and Huawei, ranking 9th, 10th, 13th, and 14th respectively, highlighting Shenzhen's strong competitiveness in the national market [3][4] Group 2: Strategic Insights - Chen Yideng, co-founder and president of Brand Finance China, emphasized that China has surpassed the UK to rank second in global soft power, indicating a shift in the international competitive landscape driven by the "brand assets + soft power + smart economy" golden triangle [4] - Despite the U.S. holding 50% of the global brand value, the smart economy is poised to become a key "narrator" of brand soft power, necessitating China to leverage the ISO brand valuation standards to upgrade its brand from "value consensus" to a "rules operating system" [4] - Over the next decade, China aims to transform intangible brand power into a solid support in the era of globalization, driven by innovation [4] Group 3: Expert Opinions and Recommendations - The Brand Week serves not only as a platform for the release of the list but also as a venue for exploring new paths in brand development, with experts emphasizing the need for Shenzhen to deepen the integration of brands with technology and strengthen the application of international standards [5] - Experts from the China Brand Construction Promotion Association and the China Industrial Economic Federation highlighted that brand development is crucial for overcoming the "big but not strong" dilemma in industries, advocating for leveraging community organization advantages to elevate "Chinese manufacturing" brands globally [5] - At the 2025 Guangdong-Hong Kong-Macao Greater Bay Area Quality Brand Summit, speakers discussed strategies for Chinese enterprises to seize opportunities in the context of global supply chain restructuring and the need for brands to shift from rational value communication to value-oriented communication [5] Group 4: Brand Development Initiatives - To showcase brand development achievements, the "Shenzhen Economic Special Zone 45th Anniversary Brand Development White Paper" was launched, highlighting successful brand experiences [6] - The Brand Week features nearly thirty events, including thematic activities and a large-scale brand expo, promoting comprehensive and multidimensional brand communication through online and offline interactions [6]