BILIBILI(US:BILI) Jin Rong Jie·2025-05-16 14:15Core Viewpoint - Bilibili (BILI) has shown a significant increase in stock price and is set to release its Q1 2025 financial report on May 20, 2024, indicating positive market sentiment and anticipation for future performance [1][3]. Financial Performance - As of December 31, 2024, Bilibili's total revenue is projected to be 26.832 billion RMB, reflecting a year-on-year growth of 19.1% [1]. - The company's net profit attributable to shareholders is expected to be -1.347 billion RMB, which represents a substantial year-on-year improvement of 72.07% [1]. Company Overview - Bilibili is recognized as a leading video community and a symbolic brand for the younger generation in China, established in June 2009 and officially named in January 2010 [2]. - The platform offers a wide range of video content catering to diverse user interests, focusing on cultural pursuits and high-quality content [2]. - Bilibili aims to enrich the daily lives of young people in China, promoting a community where users and content creators can interact based on various interests [2]. - The company supports multiple video consumption scenarios, centering around professional user-generated video (PUGV), live streaming, and professional organization-generated video (OGV) [2]. - Bilibili is positioned as a key player in the emerging "videoization" trend in China, which is expected to create a vast video industry [2].