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淘宝经销商乱价怎么管理控制?(低价打击处置经验分享)
Sou Hu Cai Jing·2025-05-16 15:06

Core Viewpoint - The article discusses the challenges brands face in controlling pricing among distributors on e-commerce platforms like Taobao, highlighting the need for effective strategies to manage pricing chaos and protect brand integrity [1] Group 1: Strategies for Price Control - Utilizing intellectual property as a breakthrough point by shifting focus from price control to infringement complaints, with a structured process for evidence collection and platform complaint submission [2] - Employing legal warnings through lawyer letters to exert legal pressure on distributors, detailing the types of infringement and necessary evidence for action [3] - Engaging professional third-party price control agencies as a preferred strategy for mainstream brands, emphasizing their systematic and long-term advantages [4] Group 2: Preventive Measures and Management - Establishing a comprehensive distributor management system, including exclusive distribution agreements that define price ranges and penalties for price violations [5] - Implementing a digital traceability system using anti-counterfeiting and logistics codes to track product flow and identify sources of price violations [5] - Coordinating online and offline pricing strategies through regular distributor meetings and preemptive price control guidelines during major sales events [5] Group 3: Long-term Vision for Price Control - Emphasizing that price control is a multifaceted approach combining compliance tools, management wisdom, and technological empowerment to maintain brand value [6] - Advocating for a phased approach to price control: immediate action through third-party agencies, medium-term legal and institutional reforms, and long-term brand recognition and compliance through technology [7]