经销商锐减3693家，悬崖边的上海贵酒打算卖基酒、找“战投”

Core Viewpoint - Shanghai Gui Jiu (also known as Rock Shares) is facing severe operational and financial challenges, including a significant drop in revenue and net profit, management instability, and legal issues, pushing the company towards the brink of delisting [1][2][4]. Financial Performance - In 2024, the company's revenue was 2.85 billion yuan, a year-on-year decrease of 82.54%, with a net loss of 2.17 billion yuan [1][2]. - The operating cash flow was negative at -75.46 million yuan, indicating a severe loss of "self-sustaining capability" [2][3]. - For Q1 2025, revenue further declined to 14.98 million yuan, down 86.25% year-on-year, with a net loss of 19.32 million yuan [2]. Dealer Network and Market Position - The number of dealers plummeted by 3,693 to 772, reflecting a significant loss of market confidence [3]. - Contract liabilities, indicating dealer payment willingness, decreased by 58.22% to 96 million yuan, attributed to reduced sales [3]. Management Instability - The company has experienced a high turnover of key executives, with multiple resignations since 2024, including the chairman and other senior management [7][8]. - The instability in leadership has led to a lack of strategic continuity and increased operational challenges [8]. Legal Issues - The company is embroiled in numerous legal disputes, with 11 pending lawsuits and estimated liabilities of 17.48 million yuan [4]. - Ongoing cases include labor disputes and various contract-related issues, further complicating the company's situation [4]. Strategic Initiatives - The company plans to enhance the sales of its base liquor and actively seek strategic investors to support its operations [9][10]. - A focus on core products and market channels is part of the strategy to improve financial performance [10]. Industry Context - The broader industry is facing challenges with high inventory levels, impacting smaller companies like Shanghai Gui Jiu, which may struggle to capitalize on market opportunities [11].